A History Lesson With Booze ®

The Pemberton

This week back in 1985, Coca-Cola unveiled the infamous “New Coke.” It’s widely considered one of the biggest marketing disasters ever… and it may have saved the brand. Hear the tale, then sip a drink styled after Coke’s original original formula.

“The Pemberton,” as created for the DPD by Cara Laudino, bar manager at Miller
restaurant, Atlanta, GA:

In a rocks glass, add:

  • 1 oz. rye whiskey
  • 3/4 oz. Carpano Antica vermouth
  • 1/2 oz. Fernet Branca
  • ice

Stir and top off with 2 oz. of Coca-Cola. The corn-syrupless Mexican variety.

Garnish with a twist of orange peel and sip.

An excellent curative for the vapors, an imbalance of humours, or “tired blood.”